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Search engine optimisation (SEO) basics in 2024

The goal of search engine optimisation (SEO) is to ensure that websites are ranked as high as possible in search results. In 2024, SEO will still be an essential tool, but rapidly evolving algorithms and artificial intelligence will require a new approach.

Let’s look at some of the key elements of SEO to focus on in 2024.

1. Keyword research and content creation

Finding relevant keywords is essential. But in 2024, Google and other search engines will also value long, natural questions and text that answer users’ specific problems. Use keyword tools like Google Keyword Planner or Ahrefs to create high-quality, useful content that provides valuable information to visitors.

2. On-page optimisation

Optimising the elements within the page is essential. Include the following:

Titles (Title Tag) and Meta Descriptions: These should contain keywords while speaking to the reader in a natural way.
Headings (H1, H2, etc.): Structure your text with logical headings and subheadings.
URL Structure: Create short but informative URLs that contain the main keywords.
Alt Text: Add descriptive alt text to images to increase accessibility and help search engines understand the content.

3. Technical SEO

In 2024, technical SEO will be key to websites that comply with Google’s algorithms. Some important factors:

Page speed: Fast loading improves user experience and ranking. Tools such as Google PageSpeed Insights can help speed up your website.
Mobile-friendly interface: Due to the dominance of mobile searches, responsive design is a key requirement.
SSL Security Certificate: HTTPS-based sites have priority in search engines.

4. Link building

External links are one of the most important elements of SEO. Links from quality, trusted sources improve the credibility of the site. Try to build partnerships and get links from relevant websites naturally.

5. User Experience (UX) and Artificial Intelligence (AI)

AI-driven search algorithms are increasingly focused on the user experience. Visitor time on page, bounce rate and ease of navigation all influence search rankings. Optimise to make the website easy to use, fast and content worth reading.

Summary

In 2024, successful SEO is no longer just about using keywords. Technical compliance, excellent user experience and valuable content combine to deliver the best results. Consistent attention to these elements will help your website perform well in search engines and reach your target audience more effectively.